Search for a conversion audit and you will get the same checklist a hundred times. Add trust badges. Speed up your site. Shorten your forms. None of it is wrong. All of it is generic, and generic advice does not tell you where your store, specifically, is losing money.
A real audit is not a checklist. It is an investigation. Here is what that actually involves, so you know what to expect and what to demand.
It starts with the data, not the design
Before anyone has an opinion about your hero image, the first job is making sure your numbers are real. Broken tracking, missing events, and platform figures that do not match analytics are everywhere, and every one of them turns a decision into a guess.
If the measurement is wrong, the audit is wrong. That is why the first pass is always conversion infrastructure, confirming the data can be trusted before drawing a single conclusion from it.
It walks the whole funnel, from ad to post-purchase
Orders do not leak in one place. They leak at every handoff. A real audit follows the path a buyer actually takes and looks for the drop at each step:
The click and the landing, does the page match the ad that earned it, or does the promise break on arrival.
The product page, is the one thing a buyer needs to decide easy to find, or buried under everything else.
The cart and checkout, where surprise costs and friction quietly abandon the most expensive traffic you have.
The checkout deserves special attention right now, because the rules changed. Shopify retired the old customizable checkout, and Scripts stop running on June 30, 2026, so logic that used to work may already be broken.
The post-purchase moment, the easiest place to lift average order value, and the one most brands ignore.
It ranks the fixes by revenue, not by effort
The point of an audit is not a list of fifty problems. It is a short list of the few that matter most, ordered by what they are worth. A free-shipping threshold that lifts AOV across every order is not the same priority as a button color, and a real audit says so out loud.
What you walk away with
Not a PDF that sits in a drawer. A clear picture of where the money leaks, the highest-impact fixes ranked by revenue, and a sense of what each one could be worth. Enough to act on, whether you do it in-house or with us.
That is exactly what our free audit delivers. It is the lowest-risk way to find out what your funnel is costing you, with no obligation to do anything about it but the information to decide.