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Shopify
Shopify Scripts stopped running on June 30, 2026. Here is how to check which discount, shipping and payment rules broke, and how to rebuild them in Functions.
5 min read
AEO
Agentic Storefronts: what AI checkout means for your conversion rate
Shopify's Winter '26 Edition puts your brand and checkout inside AI conversations. When the buyer is an agent, your product data is the storefront. Here is how to win it.
CRO
Native A/B testing on Shopify: is Rollouts enough for a real CRO program?
Shopify now ships native theme A/B testing with Rollouts. It is genuinely useful, and it is not a full CRO program. Here is where it shines and where it falls short.
Guides
What a real Shopify conversion audit looks like
Most conversion audits are a generic checklist. A real one starts with your data, walks your funnel from ad to post-purchase, and tells you what to fix first and why.
Checkout Extensibility, plainly: what you can and cannot optimize now
Shopify retired checkout.liquid for Plus. Here is what you can still customize in the new checkout, what you cannot, and how to run CRO inside the limits.
The post-purchase page changed. Here is the AOV you can win back.
The Thank-you and Order-status pages moved to the new checkout. Many brands quietly lost their post-purchase upsell. Here is how to rebuild the easiest AOV win you have.
