$500K+ in Two Weeks: Two Funnels for Clean Skin Club

The problem

Clean Skin Club drives huge volumes of social traffic and wanted more revenue from every visit. They needed two journeys: one that sends warm, educated shoppers to Amazon, and one that pushes order value higher on their own Shopify store. Their media buyers move fast, so the pages had to keep pace with the ads.

What we found

Shoppers coming from Amazon-style ads already trust Prime shipping and returns, but they arrive skeptical about the product itself. A sensitive-skin towel needs proof before features, and long pages lose people halfway down.

The decisions

• Proof before pitch. Clinical study results sit high on the page, right after a single review quote, so doubts are handled before the comparison table.

• The offer repeats. The same offer block appears three times between story sections, so a buy button is always within reach.

• A reason to act now. A countdown strip at the top gives a seasonal deal urgency.

• Subscription first on the DTC page. A first-order discount gets shoppers in and a renewal discount keeps them, with a Mystery Gift and Free Container to push past a $100 order ceiling.

• Test the offer, not just the design. Offer structures ran live in Intelligems so every choice was backed by data.

What we shipped

Two funnels built in Replo: an editorial pre-lander and Amazon deal page for paid social, and a DTC offer page with a sticky add-on selector inside the buy box.

The result

The two funnels generated over $500K in two weeks and lifted average order value by 14%.

Where it leaves them

Clean Skin Club has an Amazon path that educates before it sends traffic on, a DTC page that grows every order, and a testing setup the media team can keep feeding.