All work
Performance
3.8x ROI: A Headless Shopify Rebuild for EZ Bombs
We rebuilt EZ Bombs on Next.js and headless Shopify, bringing LCP under 2 seconds and driving a 33% mobile conversion lift and 3.8x ROI in six months.
Client
EZ Bombs
Industry
Food & Bev
ROI on the build
lift in mobile conversion rate
incremental revenue from mobile
more organic traffic
LCP, down from 3.5 seconds
campaigns launched in month one
Service
Conversion Infrastructure
What we did
Shopify Development, Frontend Engineering, CRO
Stack
Liquid, Next.js, Shopify, Shopify Hydrogen, Shopify Plus
The problem
EZ Bombs had outgrown its Liquid theme. The store was slow, with an LCP of 3.5 seconds and mobile bounce above 65%, and the marketing team could not launch a promotion without a long release cycle.
What we found
Most paid traffic arrives on phones and food is an impulse buy, so every second of load time cost clicks the brand had already paid for. Recipes were the strongest reason to buy, but they lived far from the products.
The decisions
Go headless for speed. A Next.js storefront on the Shopify Storefront API, with server rendering, sized images and code splitting.
Design for the thumb. Product grids sit right after the hero, with a sticky bottom add-to-cart bar and stacked galleries for one-handed shopping.
Bring recipes next to the buy button. Collapsible recipe guides keep high-intent detail close without crowding the screen.
Hand marketing the controls. A CMS with reusable campaign sections lets the team launch offers and banners in minutes.
Connect social to the cart. A TikTok UGC carousel links discovery straight to purchase.
What we shipped
A headless rebuild with a Tailwind component library designed mobile first, managed through Pack Digital.
The result
LCP dropped under 2 seconds. Over six months mobile conversion rose 33%, driving $150K in incremental revenue and a 3.8x return on the build. Organic traffic grew 18%, and the team launched 10 campaigns in the first month.
Where it leaves them
A fast store the marketing team runs without engineering tickets, built to keep launching and testing.
Process sketches
