A Cold-Traffic Landing Page for Good Weather Skin

The problem

Good Weather Skin’s product pages were made for warm visitors who already knew the brand. Cold ad clicks had no clear path to purchase. Working with BlackHorseMedia, we built a landing page in Replo for paid traffic.

What we found

A new sunscreen brand has to do four jobs on one page: explain the category, set itself apart from conventional sunscreen, build ingredient trust and close with proof. Ad offers also change faster than a theme should.

The decisions

• Two products, one page. Each hero SKU gets its own benefit callouts so visitors pick without stalling.

• A side-by-side comparison. The page compares against conventional sunscreen on the points their buyer cares about.

• Borrowed trust, early. A New York Times credibility signal sits right after the hero.

• Landers that rotate. Paid-traffic pages live in Replo, separate from the theme, so campaigns can be swapped without touching the store.

• Mobile first. Stacked layouts, proper tap targets and a sticky add-to-cart.

What we shipped

A conversion-focused Replo lander covering category education, comparison, ingredients and social proof.

The result

Good Weather Skin’s ad spend now lands on a page with the same quality as the products, one that builds belief before it asks for the sale.

Where it leaves them

A repeatable lander format the team can rotate as offers and seasons change.