All work
Store Build
A Drop-Ready Kidswear Store for Monica + Andy
We rebuilt Monica + Andy's Shopify store on Dawn and OS 2.0 so their team can launch seasonal kidswear drops fast, on a store built for mobile buying.
Client
Monica + Andy
Industry
Apparel
Service
Website Design
What we did
Shopify Development, Shopify Design, CRO
Stack
Figma, Liquid, Shopify, Shopify Plus
The problem
Monica + Andy release kidswear often, from seasonal launches to limited drops. The store needed to spotlight each collection without disrupting the layout, for parents shopping on their phones.
What we found
Every drop was a developer task. The brand team needed to launch and retire collections on its own, fast.
The decisions
Campaign-ready homepage. Layouts built to showcase each seasonal campaign, with rotating banners.
Configurable collections. Collection pages ready for swimwear, sportswear and newborn drops.
Built-in theming. Campaign color themes and assets swap without code.
Fast mobile buying. A sticky cart and simplified checkout for parents on the go.
What we shipped
A rebuilt OS 2.0 store with campaign modules the brand team runs itself.
The result
Monica + Andy now run frequent drops without waiting on a developer, and parents get a quick path from browsing to checkout.
Where it leaves them
A playful store with a clean structure underneath, ready for every season.
Process sketches
