All work
Store Build
Refuge Linen: A Bundle Builder That Sells the Whole Bed
We built Refuge Linen a custom Liquid Shopify store with a complete-the-bed bundle builder, live pricing, and an automatic mix-and-match discount.
Client
Refuge
Industry
Home
Built with
Caroline Avery Design
Timeline
2026
The problem
Refuge sells premium European flax linen from the Colorado Rockies. Working with Caroline Avery Design, we built a store for a small catalog that had to sell the feeling of the brand and make completing the bed the obvious next step.
What we found
With prices from about $105 to $510 and only a few products, the store could not lean on volume. Shoppers needed to see why it costs what it does, and a reason to buy the full set.
The decisions
The bed, complete. A mix-and-match module builds the bundle price live and gives 10% off any two pieces.
No app tax. The bundle and discount live in native Liquid and hold through Shopify’s checkout.
Colors as places. Woods, Mesa and Yarrow each work as a collection, so a short catalog reads as a curated range.
Show the journey. French flax, woven in Portugal, designed in the Rockies, so the price makes sense.
What we shipped
A custom Liquid storefront with hero video, lifestyle bands and the complete-the-bed builder.
The result
Refuge launched with a store that matches the quality of its linen and gives every visitor a reason to buy the full set.
Where it leaves them
A premium storefront that holds its price on brand and feel, with a bundle engine that needs no third-party app.
Process sketches
